Louise Alexander Gallery

Helmut Newton Foundation, Berlin 01/12/2017 — 30/05/2018

Helmut Newton Foundation – Guy Bourdin: Image Maker

On 1 December 2017 the new exhibition Guy Bourdin. Image Maker / Helmut Newton. A Gun for Hire / Angelo Marino.

Another Story will open at the Helmut Newton Foundation in Berlin. Guy Bourdin revolutionized fashion photography in the late 20th century, similar to Helmut Newton. Both were the star photographers of Vogue Paris and produced some of the most iconic images of that era working for the top international fashion houses. While their medium was the magazine, they approached it with avant-garde point of view and sharp humour. Unique as they were, they both broke aesthetic conventions achieving a sense of timeless glamour in their editorials and advertising and independently of one another developing a sense of “radical chic.” While Bourdin found a prime client in French designer Charles Jourdan starting in 1967, Newton photographed the collections of clients such as Chanel, Yves Saint Laurent, Thierry Mugler, Mario Valentino, and Blumarine, parallel to his magazine editorials.

Newton called himself in self-irony “A Gun for Hire,” a term then used for the title of the exhibition of his commissioned work shown posthumously in 2005 in Monaco and Berlin and later in Budapest. A selection of this project will now be shown again at the Helmut Newton Foundation – for the first time juxtaposed with the works of his notable French colleague, Guy Bourdin.

Guy Bourdin was a painter all his life and an auto-didact photographer; his career spanned over three decades since his debut editorial: Chapeaux Choc in Feb. 1955. He was also an instinctive Surrealist, a creator of enigmatic narratives and a sophisticated art director. He extended the possibilities of what a fashion photograph might be by creating images that were, cinematic and unforgettable with intense interplay of light and shadow, hyper real colors and tight composition.

Entitled “Image Maker” the exhibition introduces works by Guy Bourdin from various publications, iconic and lesser-known images alongside his visionary advertising for Charles Jourdan shoes. Both formally and contextually Bourdin presented shoes and other fashion products in challenging ways, by mainly using it as double spreads that resound today modern beyond their commercial context.

Helmut Newton Foundation
Curated by Dr. Matthias Harder
Jebensstrasse 2, 10623 Berlin
www.helmutnewton.com
info@helmut-newton-foundation.org

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