Mindeye

b. 1984, Tashkent, Uzbekistan

Biography

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Veronika Pell is a multidisciplinary artist who works with generative AI under the name Mindeye, making video art with a strong emphasis on sound, digital image series, and short films, from a position rooted in cinema. She is based in Helsinki, originally from Uzbekistan, and trained in film direction in Moscow before moving into contemporary art and AI-based practice.
Her work operates in the register of dark fairytale with playfulness, absurdity, and theatrical excess. It often centres female figures and treats transformation as a continuous condition. Forms and characters shapeshift, and whole worlds are captured at the moment of both birth and collapse. Some pieces are narrative, others meditative, some closer to horror or surrealism.
She calls her process "growing imagery": a recursive practice in which works feed into each other across extended cycles, and the practice begins to behave like a living system.
Mindeye was named to Leonardo.Ai's Top 50 Women in AI Art (2025) and Top 50 Women in AI Filmmaking (2026), and was profiled in Forbes Australia. Her short film "How to Poison Art" won second place in the Arts & Culture category at the Korean International AI Film Festival and was shortlisted for Runway's Gen:48 and AI Academy Awards. Her work has been shown at VIFF, AI Film Fest Amsterdam, and the Sotheby's Institute of Art, among others.